Gooten, Fujifilm announce strategic partnership

GaryPageau ,

Gooten, a leading technology and fulfillment company, announced a partnership with Fujifilm North America, “to bring print-on-demand production excellence at scale to businesses of all sizes.” This strategic collaboration will bridge Fujifilm’s 20-year experience in manufacturing personalized photo products with Gooten’s advanced approach to on-demand fulfillment technology.

Bing Liem, president, Imaging Division, Fujifilm North America

Gooten and Fujifilm will bring industry-leading print-on-demand solutions to retailers, small businesses, and online merchants across the globe via Gooten’s out-of-the-box technology solutions that seamlessly fulfill hundreds of customizable products, according to the press release. The collaboration will initially launch with North American small businesses in Summer 2022 with plans to expand globally.

“Fujifilm has always been a pioneer in the print-on-demand market, fulfilling and drop-shipping personalized photo products for customers shopping with major retailers for more than 20 years,” said Bing Liem, President, Imaging Division, Fujifilm North America Corp. “We are excited to partner with the Gooten team to deliver the same world-class Fujifilm production capabilities to online businesses of any size.”

Maddy Alcala, President, Gooten

“Our mission at Gooten is to empower retailers, brands, and merchants to scale their business using the power of on-demand fulfillment. Partnering with a renowned manufacturer like Fujifilm not only supports this goal but allows us to expand our impact to a wider audience,” said Maddy Alcala, president of Gooten. “With the eCommerce industry growing at unparalleled rates, businesses need to be able to meet higher consumer expectations and demand quickly and efficiently. We believe our tailored on-demand fulfillment network combined with Fujifilm’s quality products and global footprint will offer businesses a more cost-effective, seamless, and modern approach to improve customer satisfaction and accelerate revenue growth.”

For more on Gooten, listen to the Dead Pixels Society podcast interview with Alcala below: