GoPro partners with SoftBank Group’s SB C&S Corp. to expand Japan distribution

GoPro, Inc. announced a new distribution partnership with SoftBank Group’s SB C&S Corporation in Japan to sell GoPro products through one of the largest sales networks in the region. The deal enables SB C&S to provide its retail customers with the full range of GoPro cameras and accessories. Now, customers in Japan will have greater access to a wide selection of GoPro products, including the latest products and innovations.

“Through SB C&S, we’re continuing the expansion of our global retail presence, ensuring that GoPro products are more widely available to customers in Japan and improving our in-store merchandising and brand exposure,” said Dean Jahnke, GoPro’s Senior Vice President of Global Sales and Channel Marketing.

SB C&S will distribute GoPro cameras and accessories to retail outlets across Japan, including their own directly managed SoftBank stores, plus two of Japan’s largest consumer electronics retailers – Yodobashi and Yamada.