Hasselblad debuts flagship camera, three lenses

GaryPageau
Hasselblad X2D 100C

Hasselblad unveiled the flagship X2D 100C camera, along with three new lenses to the XCD family, the XCD 2,5/38V, XCD 2,5/55V, and the XCD 2,5/90V, providing the ultimate experience for content creators.

Hasselblad’s next-generation mirrorless medium-format digital camera, the X2D 100C, has a new dark grey tone body of machined aluminum. The X2D 100C houses a 100-megapixel back-side illuminated (BSI) (43.8 × 32.9 mm) CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit color depth. The X2D 100C has a new 5-axis, 7-stop in-body image stabilization system (IBIS). Hasselblad independently developed its own IBIS for the X2D 100C to meet the stringent requirements for stabilizing a 100MP sensor.

With 294 Phase Detection Autofocus (PDAF) zones, the X2D 100C captures files in 3FR RAW and full-size JPEG, and the cutting-edge, built-in 1TB SSD storage and CFexpress Type B card.

The X2D 100C features an 0.5-inch OLED Electronic Viewfinder (EVF) with 5.76-million dots, high magnification of 1.00x with a refresh rate of 60fps, which supports electric refractive error correction to ensure the whole display is sharp and bright, from corner to corner. A 1.08-inch color top display and a 2.36MP, 3.6-inch tilting, touch-capable rear display deliver access to all of these new imaging technologies whilst keeping the intuitive Hasselblad User Interface (HUI) and Scandinavian style of the X System. The battery has a CIPA rating of 420 shots and supports PD 3.0 fast charging. Additionally, the X2D 100C is compatible with Phocus, Hasselblad’s free image processing software.

“When developing the X2D 100C, our goal was the same as always, just as Victor Hasselblad himself made decades ago: build a better camera,” said Bronius Rudnickas, Hasselblad Marketing Manager. “This commitment drives us to explore the possibility to improve its performance from all aspects.”

Faster, more compact lenses enhance the X System lens lineup

The XCD lens range now expands to 13 lenses in total with the launch of the XCD 2,5/38V, XCD 2,5/55V, and XCD 2,5/90V. Each new lens has been designed with a compact, lightweight build, all while maintaining Hasselblad’s top-class optical performance. The fully upgraded focusing module, with its stepping motor, enables faster and more accurate autofocus, and the optimized leaf shutter is more compact, providing flash sync at all speeds.

Each of these new XCD lenses have a full-metal body with an engraved distance scale and an H logo engraved on both the focus ring and the lens control ring, delivering unique aesthetics. While the XCD 38V, XCD 55V, and XCD 90V lenses are compatible with any X System camera, they perform to their full potential when used with the X2D 100C.

The XCD 38V is ideal for shooting documentary, street, and landscape photography. The XCD 55V is suitable for full or half-length portraits, as well as for shooting documentary, still life, and daily photography, providing image makers more options for their preferred photography genre. The XCD 90V is a moderate telephoto lens, perfect for close-up portraits and still life imagery, and is 11% lighter than the XCD 90.

  • The X2D 100C has an MSRP of EUR €8,699 / GBP £7,369 / CNY ¥54,900 including VAT and USD $8,199 excluding sales tax.
  • The XCD 2,5/38V lens has an MSRP of EUR €4,199 / GBP £3,599 / CNY ¥24,900 including VAT and USD $3,699 excluding sales tax.
  • The XCD 2,5/55V lens has an MSRP of EUR €4,199 / GBP £3,599 / CNY ¥24,900 including VAT and USD $3,699 excluding sales tax.
  • The XCD 2,5/90V lens has an MSRP of EUR €4,799 / GBP £4,059 / CNY ¥28,900 including VAT and USD $4,299 excluding sales tax.