Henry’s Foundation launches mental health campaign in Canada
Henry’s Foundation is helping to put the mental health of all Canadians into focus by raising awareness and funds for national partners Kids Help Phone and Jack.org, as well as its regional partners, Centre for Addiction and Mental Health (CAMH) in Toronto, VGH & UBC Hospital Foundation in Vancouver, Douglas Foundation in Quebec and the Mental Health Foundation of Nova Scotia. The foundation is supported by the family-owned and operated Henry’s Camera. The foundation launched a digital campaign called #uncapturedmoments to help shift the narrative away from the perfection that is so prevalent online. The campaign strives to show Canadians that “it’s ok to not be ok.”
“For six months we’ve seen an enormous surge in mental health service requests via phone and text from youth across the country experiencing anxiety, fear, and isolation. Since March we have seen 73% increase in conversations about body image” said Jenny Yuen, VP, National Partnerships, Kids Help Phone. “With Fall upon us, and cases of COVID-19 continuing to rise – so does the demand for our services. We are incredibly proud to partner with Henry’s Foundation on this very insightful campaign. Our hope is that through #uncapturedmoments people of all ages can feel reassured that they are never alone, with 24/7 access to mental health supports.”
“We so often see people posting only their best moments on social media, which is not always an accurate reflection of their lives” said Amy Stein, executive director, Henry’s Foundation. “This campaign encourages people to share their #uncapturedmoments and to help foster a community where there is no longer a stigma surrounding mental illness.”
Stein hopes Canadians will be inspired to upload their images to social media using the hashtag #uncapturedmoments.
“Henry’s has been supporting creators since 1909 and we are looking to build a community of people who want to help address mental health issues and can tap into their creativity to do so,” said Stein. “The pandemic has given us a greater appreciation of our vulnerabilities and our need to work together. The #uncapturedmoments campaign gives us a new vehicle to offer support.”
The Henry’s Foundation and Henry’s Camera will be sharing the images on their social media channels and posting them to the Henry’s Foundation website at henrysfoundation.com/moments.
The mission of the Henry’s Foundation and the #uncapturedmoments campaign will be highlighted in all 22 Henry’s stores across Canada and online at Henrys.com. Donations can be made online at henrysfoundation.com/donate, at all Henry’s retail locations, and during checkout on henrys.com
About the Henry’s Foundation
The Henry’s Foundation is a new Canadian registered charity that works with a network of partners in supporting the improvement of mental health for Canadians everywhere. Founded in 2019 by the Stein family, the Henry’s Foundation is supported by the Henry’s retail organization.