KERV releases feature set with support for vertical video

Austin, Texas-based KERV Interactive, an interactive video company advancing digital advertising with patented technology, has launched a new feature set enabling support for interactive vertical video. The new features also include object audio and custom frames.

The new feature set maximizes the mobile screen without the need to shift grip, which makes the entire experience more seamless for consumers, the company says.This functionality also capitalizes on improved interactive ad delivery for large social platforms such as Snapchat, Instagram, Facebook, and Tiktok. As vertical video has shown to be a huge performer and contact point for consumers, brands now can repurpose already produced social vertical video with KERV-powered interactive versions to further amplify social executions, while getting more use and engagement from a single source of content, the company claims.

KERV’s new feature set also includes object audio, which enables brands to enhance the interactive experience with custom sounds tied to specific objects within a video. Another new feature is custom frames and scene images, which adds the capability for users to explore additional content and info about products, brand, features, and more that are not represented in a video. Brands can use this feature to make special announcements, updates to product lines or business procedures, calls-to-action, disclaimers, or cater to any quick and custom messaging on the fly, as shown in the screenshots above.

“With our new feature set and accommodations for vertical video, brands can further maximize both ad dollars spent and the consumer experience as people across the globe are watching more digital content during social isolation and the quarantine,” notes Marika Roque, COO of KERV. “This also leverages the trend of vertical content being used for video consumption, short-term activations, and commerce.”