Panasonic announces flagship LUMIX GH7 Micro Four-Thirds mirrorless camera

Panasonic introduced the LUMIX GH7 flagship Micro Four Thirds mirrorless LUMIX G Series camera. The company claims the LUMIX GH7 delivers outstanding video performance, wide dynamic range with a newly developed 25.2MP BSI CMOS sensor and improved AF performance with PDAF (Phase Detection Auto-Focus). The camera is now equipped with Apple ProRes RAW internal recording and the world’s first 32-bit float recording, which eliminates the need to adjust sound recording levels during shooting, according to Panasonic. The LUMIX GH7 will be available for purchase in July 2024 at valued channel partners for $2199.99.

Main features of the LUMIX GH7

1. High performance, fast response, and excellent mobility

• 25.2MP BSI CMOS sensor with high resolution and fast response, along with 13+ stop dynamic range boost with rich gradation
• Adopting PDAF for high-speed, high-precision AF performance, and newly added real-time auto-focus recognition AF for airplane and train
• Improved image stabilization technology, including perspective distortion correction for videos and High mode in Active I.S. to enable powerful compensation when shooting on the move

2. Enhanced video quality and optimized workflows from shooting to post-production

• Internal recording of 5.7K 30p ProRes 422 HQ and ProRes RAW HQ.
• World’s first 32-bit float recording, eliminating the need to adjust audio recording levels during shooting when using the new XLR microphone adapter, DMW-XLR2 (sold separately).
• Allows users to load original LUT files and apply new color looks directly to videos and photos with REAL TIME LUT.
• Enables proxy recording for workflow efficiency and supports native Camera to Cloud integration with Adobe’s Frame.io enabling images and videos to be automatically uploaded, backed up, shared, and worked on jointly via the cloud.
• Open Gate recording to enable flexible framing for any social media platform or client needs.

3. Reliable in the video production field

• Unlimited video recording is made possible with efficient heat dissipation processing and the integration of a cooling fan.
• Convenient tilt-free angle monitor that does not interfere with HDMI or USB cables when tilted
• Able to withstand harsh environments with dust, splash resistance, and freeze-resistance down to -10 degrees Celsius/14 degrees Fahrenheit