Phhhoto shutters app and pivots to photobooths, blaming Instagram, via TechCrunch

Animated GIF capture tool and social network Phhhoto is shutting down its app due to server costs becoming unsustainable after getting slammed with competition by Instagram’s copycat Boomerang. Phhhoto will pivot to focus on its parent company HYPNO’s original business — physical photobooths for events. Phhhoto launched in July 2014, making it easy to hold down its shutter button and capture a sequence of photos that get turned into a back-and-forth looping GIF that could be shared to the app’s feed.

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