Picsart launches AI image enhancement

Digital creation platform Picsart announced ‘AI Enhance,’ an image enhancement tools for both businesses and consumers. The tools’ capabilities include advanced image enhancement and upscaling improving the overall quality of an image and resolution for printing or sharing online. It uses advanced AI models to remove or blur pixelated effects, add pixels, and sharpen and restore scenes and objects, including faces, the company said.

“Even with the amazing advancement of camera technology, we still find that many images aren’t high quality enough to satisfy all creative needs,” said Humphrey Shi, Chief Scientist at Picsart and Founder of Picsart AI Research (PAIR). “Now users can easily apply AI Enhance to any image and increase the quality and resolution in seconds, and we’re excited to provide this ability to not only our creator community, but businesses using Picsart as well. ”

The technology is available as part of Picsart’s API offering for businesses, which launched earlier this year. This feature is also rolling out in the Picsart app to improve or restore the quality of facial elements. Picsart has invested heavily in AI in the last year, with the launch of PAIR, its own AI research and development arm.