PlanetArt parent Claranova reports stable growth
Paris-based conglomerate Claranova, the parent company of PlanetArt, reports first-half revenue was stable at €281 million (up 1% at actual exchange rates and down 2% at constant exchange rates), with second-quarter revenue of €193 million (up 3% at current exchange rates).
“As anticipated at the beginning of the year, Claranova gradually returned to growth in Q2 2021-2022,” declared Pierre Cesarini, CEO of Claranova. “With the end of the health crisis in view, and in response to the industry-wide structural transformation of online marketing channels, PlanetArt continues to adapt its customer acquisition strategy. Initial positive effects on growth were observable starting in Q2. Market potential stands unchanged, PlanetArt’s uniqueness remains intact and we are continuing to gain market share in this rapidly changing industry. Based on these developments, we anticipate renewed growth for our personalized e-commerce division in the coming quarters.
“As for Avanquest, its transition into a SaaS software company is now complete and we are starting to reap the benefits of the work accomplished over the last three years. The successful transformation of Avanquest’s business model is confirmed by a growth rate of more than 20% over the period. This positive momentum, in terms of both revenue growth and profitability, is expected to continue in the coming years.
“Lastly, myDevices posted a significant increase in recurring revenues over the period and confirmed the ramp-up of subscription offerings for its Internet of Things management platform, harnessing a technology that remains unparalleled in this market.”
This gradual return to growth reflects a more limited decline in PlanetArt business in Q2 (-1%, compared to -8% in Q1 at current exchange rates) and an acceleration in software publishing activities, with 26% growth in the same quarter, the company said.
Revenue trends by division for Q2 2021-2022:
|
In €m |
Oct.-Dec. |
Oct.-Dec. |
Change |
Change at |
Change at |
Change at |
|
PlanetArt |
163 |
164 |
-1% |
-4% |
-3% |
-6% |
|
Avanquest |
28 |
22 |
26% |
20% |
26% |
20% |
|
myDevices |
1 |
1 |
17% |
13% |
17% |
13% |
|
Revenue |
193 |
188 |
3% |
-1% |
0% |
-3% |
Revenue trends by division for H1 2021-2022:
|
(in € million) |
July-Dec. (6 months) |
July-Dec. (6 months) |
Change |
Change at |
Change at |
Change at |
|
PlanetArt |
227 |
234 |
-3% |
-6% |
-7% |
-10% |
|
Avanquest |
51 |
42 |
22% |
17% |
22% |
17% |
|
myDevices |
2 |
2 |
5% |
3% |
5% |
3% |
|
Revenue |
281 |
278 |
1% |
-2% |
-3% |
-6% |
PlanetArt showed gradual improvement in growth over the first half
PlanetArt revenue remained stable at actual exchange rates (-1%) or €163 million for Q2 2021-2022. At constant exchange rates and excluding the impact of the acquisitions of CafePress and I See Me! revenue declined 6% like-for-like over the period. For the first six months of FY 2021-2022, revenue for the personalized e-commerce division came to €227 million, down 3% at actual exchange rates and down 10% like-for-like.
The change in revenues over the first half reflects a singular overall situation linked to the post-lockdown decline in online purchasing, continuing strong impacts from supply chain constraints on our service providers at the end of the calendar year due to pandemic restrictions, and significant pressure on raw material prices and transportation costs, the company said. The company also said PlanetArt’s marketing activities were inhibited by constraints imposed by the new App Tracking Transparency feature incorporated into new versions of Apple iOS, which restricts targeted advertising within the Apple mobile ecosystem. As a result, PlanetArt is working to redirect and diversify the division’s marketing investments and expects better results in the future.