Profoto announces A10 Studio Light With Built-In AirX Technology

Profoto’s A10 Studio Light

B&H Photo released the Profoto’s A10 Studio Light, which introduces AirX technology to its round-headed flashes for smartphone control. The A10 is available for Canon, Nikon, FUJIFILM, and Sony TTL systems, and each brand-specific model is also available as a bundle with its respective Profoto Connect Wireless Transmitter providing AirTTL and HSS functionality when shooting with the light off-camera.

The Profoto A10 shares its basic form factor and functionality with the A1X Studio Light, with its characteristic 2.75-inch round head. With 90-degree tilt and 360-degree rotation, it can be positioned in nearly any direction quickly and easily. The unit features include AF-assist, auto and manual zoom, and an LED modeling light for previewing lighting setups. HSS functionality and 1-second recycle times mean you never have to worry about missing a shot. It shares the same lithium-ion battery as the A1X, too, and offers approximately 450 full-power flashes per charge.

To activate AirX control of your light, you will need to download the Profoto App for iOS. An Android-compatible version of the app is currently in development.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.