Quad/Graphics to enter the promo market

Quad/Graphics Inc. is expanding into the $26.6-billion “branded solutions market,” also known as promotional products.

“Promotional goods are more than just products – they’re extensions of a brand’s story – in the marketplace and in the workplace,” said Oliver Kimberley, Quad’s General Manager of Managed Services, the division launching branded solutions. “The modern marketer is the principal brand steward. With 77 percent of marketers reporting that they currently face complexity within their marketing ecosystem², they have limited bandwidth for managing an impactful branded solutions program. Quad makes it easier for marketers to include branded merchandise as a consistent and cohesive part of their brand’s marketing mix with the high-quality results and frictionless experience we’re known for.”