Snap to let users share Stories outside Snapchat app

MarketingLand reports Snap will soon let non-users view Snapchat Stories on the web. Users will be able to share a limited number oif links to view Snapchat Official Stories, Our Stories and Search Stories on Snapchat’s site, which is a rebuke to Snap’s app-first strategy.

“The new Story-sharing feature will be limited to some of the public Stories appearing in Snapchat’s redesigned Discover tab, though not all,” writes Tim Peterson at MarketingLand. “Eligible Stories include Official Stories created by celebrities and influencers, Our Stories curated by Snapchat’s in-house team and Search Stories automatically cobbled together by Snapchat’s computers. Snapchat’s most premium Stories — its original shows and the Publisher Stories produced by media companies — will remain locked within Snapchat’s app.”

Snap will, however, retain the 24-hour lifespan of shared content.