Snap unveils AR enterprise services for online fashion shopping

Snap Inc. unveiled AR Enterprise Services (ARES), an enterprise solution to enable businesses to integrate Snap’s Augmented Reality (AR) into their owned and operated channels. Through this offering, consumers will enjoy immersive and personalized experiences with their favorite brands, with a suite of advanced tools designed to increase confidence in their purchases.

ARES’ inaugural offering is for retail, and among the first group of customers are Goodr, Princess Polly, and Gobi Cashmere. Each of these companies has been using various products from Fit Finder to AR Try-On, which are features that make up the Shopping Suite.

“Over the last decade, we’ve been hard at work bringing fun and personal AR experiences to Snapchatters. In the next decade, we’re excited to take our world-class AR technology to businesses’ websites, apps, and even into their physical locations,” said Jill Popelka, Head of AR Enterprise Services of Snap Inc. “We look forward to making the shopping experience more delightful for consumers and transforming businesses around the world with AR Enterprise Services.”

ARES unifies Snap’s world-class AR technology with technologies from Snap’s acquisitions of Vertebrae, Fit Analytics, and Forma over the last two years, which built the groundwork for Snap’s AR enterprise offering.

The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’ own apps and websites. ARES’ Shopping Suite will be widely available to customers in Q2 and includes AR shopping for apparel, footwear, and accessories.