Tag: Comscore

Comscore’s director of survey innovation, Ian Essling, posted these observations about the power of discounts and online trends over the 2018 Thanksgiving/Black Friday/Cyber Monday weekend festivities: This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to... Read More