Digiday: How Shutterfly is trying to reach younger shoppers
https://digiday.com/author/kimekodigiday-com/ Shutterfly CMO Craig Rowley outlined the company’s strategy to appeal to younger demographics through expanded offerings, according to an article in Digiday. The leading photo service company has been ramping up its social media, streaming, and online video efforts. “People are consuming media differently,” Rowley said to reporter Kimeko McCoy. “They’re showing up in different environments and we want to be...
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