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Tiffen debuts Soft Glow, Black Soft Glow and Golden Glow filters New Products 

Tiffen debuts Soft Glow, Black Soft Glow and Golden Glow filters

GaryPageau ,
The Tiffen Co. adds the new Glow Series to their ine of diffusion effects lens filters. Paired with digital cameras, Soft Glow, Black Soft Glow, and Golden Glow filters are designed to maintain contrast for a natural appearance and take away the sharpness and sterility associated with a digital look—while producing unique and pleasing highlights, the company says. With eight... Read More
Tiffen 58mm Filter System now works with iPhone New Products 

Tiffen 58mm Filter System now works with iPhone

GaryPageau , ,
Tiffen brings its award-winning professional motion picture and still lens filters to the iPhone with the new Tiffen Smartphone 58mm Filter Mount. The mount uses Apple’s MagSafe Technology to  magnetically secures to the back of an iPhone, where it accepts any Tiffen 58mm filter including Neutral Density (NDs), UV Protectors, Polarizers, Glimmerglass, Pro-Mist, Smoque, and Fog diffusion. The Tiffen Smartphone... Read More
SANDMARC launches motion variable filter for iPhone New Products 

SANDMARC launches motion variable filter for iPhone

GaryPageau , ,
SANDMARC, a brand specializing in photography gear for iPhone, DJI and GoPro cameras, launched a new filter system the company claims adapts the iPhone camera to any environment, adding versatile possibilities for content creators: Motion Variable Filter. Created with durability in mind, the Motion Variable ND Filter is engineered from a cinema glass, yielding true-to-life colors, accurately adjusting exposure and... Read More
ProMaster adds variable neutral filters to HGX Prime collection New Products 

ProMaster adds variable neutral filters to HGX Prime collection

GaryPageau ,
ProMaster announces new variable neutral density filters that join the HGX Prime professional collection with a 1.3 to 8 stop density range, which is achieved with color-corrected polarizing films that are applied using a unique, proprietary process. Each filter is manufactured using ultra-hardened, scratch-resistant optical glass that is individually ground, polished, and coated with 36 layers of anti-reflective multi-coatings. Like... Read More
SANDMARC launches polarized ND filters for iPhones New Products Press releases 

SANDMARC launches polarized ND filters for iPhones

GaryPageau , ,
SAN DIEGO, Aug. 21, 2019 /PRNewswire/ — SANDMARC, a brand specializing in photography gear for iPhone, DJI and GoPro cameras, launched the first premium line of polarized ND filters for iPhone photography and filmmaking: Hybrid Filters. Neutral Density & Polarizer Filter in One The Hybrid filter combines the power of two photography filters. A polarizer filter reduces glares and reflections for clearer skies and more transparent bodies of water, while... Read More
Lensbaby announces OMNI Creative Filter System New Products Press releases 

Lensbaby announces OMNI Creative Filter System

GaryPageau ,
Portland, OR — Lensbaby – makers of award-winning lenses, optics and accessories announces today the availability of the OMNI Creative Filter System by Lensbaby. The OMNI System offers control and repeatability when shooting through crystals and other objects engineered by Lensbaby to create distinct and compelling in-camera effects. This unique, professional system is unlike anything currently on the market and geared to... Read More
Analysis of photo-filter apps show declining interest Marketing 

Analysis of photo-filter apps show declining interest

GaryPageau ,
Photo filter apps for smartphones and tablets: A vanishing category? Analysis of the U.S. Android, iPhone and iPad mobile app store rankings reveals filter and effects functionality is becoming a “checkbox” item in photo and video apps, rather than a distinct category, according to our friends at Suite 48 Analytics. A study just released by Suite 48 Analytics, the leading... Read More