NRF: Nearly half of Halloween shoppers to start purchasing items before October
Early Halloween shopping is on the rise, with 47% of survey participants beginning their shopping before October, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. The figure is up from 37% five years ago and compares with just 32% in 2014. Total Halloween spending is expected to reach $11.6 billion after last year’s record-setting...
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