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NRF: Nearly half of Halloween shoppers to start purchasing items before October  Market research 

NRF: Nearly half of Halloween shoppers to start purchasing items before October 

Early Halloween shopping is on the rise, with 47% of survey participants beginning their shopping before October, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. The figure is up from 37% five years ago and compares with just 32% in 2014. Total Halloween spending is expected to reach $11.6 billion after last year’s record-setting... Read More
NRF: Halloween spending to reach record $12.2 billion Market research 

NRF: Halloween spending to reach record $12.2 billion

Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. A record number of people (73%) will participate in Halloween-related activities this year, up from 69% in 2022. “More Americans than ever will be reaching into their wallets... Read More
YouCam reveals the 2019 augmented reality Halloween costume makeup collection Marketing News Updates 

YouCam reveals the 2019 augmented reality Halloween costume makeup collection

YouCam Apps brings striking AI and AR Halloween Costume Makeup looks and photo effects to life for a seriously spooky interactive experience. NEW YORK–(BUSINESS WIRE)-–Perfect Corp., the company behind the world’s leading virtual beauty and photo editing apps, YouCam Makeup and YouCam Perfect, debuts it’s annual Halloween collection featuring a lineup of scary good costume makeup looks and spooky photo editing filters to... Read More