Reimagined JCPenney store includes Shutterfly-branded studio
JCPenney launched a completely reimagined format store just outside of Dallas in Hurst, Texas, representing the company’s strategy “to put the customer at the center of its business.” The company stated the “experiential store” is built around customer data and insights and showcases the JCPenney’s corporate mission to redefine itself in the wake of a difficult retail market. Of interest...
Read More