You are here
NRF: 57 million consumers to shop on Super Saturday Market research News 

NRF: 57 million consumers to shop on Super Saturday

An estimated 157.2 million consumers plan to shop on the last Saturday before Christmas, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The estimate is up from 141.9 million Super Saturday shoppers last year and is the second-highest number after 2022’s 158.5 million figure. “Super Saturday is one of the last opportunities... Read More
NRF: Record 158 million shoppers expected during Super Saturday   News 

NRF: Record 158 million shoppers expected during Super Saturday  

More than 158 million consumers are expected to shop on the last Saturday before Christmas this year, according to the annual consumer survey released today by the National Retail Federation (NRF) and Prosper Insights & Analytics. This figure is approximately 10 million more than last year’s expected number of Super Saturday shoppers and the highest number since NRF first started... Read More
Procrastinators rush to meet holiday deadline Market research Press releases 

Procrastinators rush to meet holiday deadline

134 million Consumers Plan to Shop on Super Saturday WASHINGTON, December 19, 2018 – More than 40 percent of holiday shoppers surveyed expect to finish their holiday gift shopping by today, but the biggest procrastinators will still be buying gifts through Christmas Eve, according to the annual consumer sentiment survey released today by the National Retail Federation and Prosper Insights... Read More