Vitec Photographic and Sony announce collaboration in the imaging market

Market leaders will work together to produce a range of premium products targeted at the professional market

Upper Saddle River, N.J. (September 28, 2017) – Vitec Photographic, world leader in the photography and videography, imaging equipment and accessories industry has announced its collaboration with Sony, a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. This agreement will consolidate both companies position as the innovation leaders in their respective sectors. The collaboration is announced on the occasion of the Gitzo 100 years anniversary event in Tokyo, which represents the perfect moment for communicating the common values of innovation and premium quality.

“We are proud to announce the agreement with Sony”– states Marco Pezzana, CEO Vitec Group Photographic Division – “This collaboration sees our brands Manfrotto and Gitzo, leaders in the market of photo and video accessories, working side by side with the prestigious Sony brand, globally renowned for product excellence and superior technology, with the primary intent of collaborating to the development of even more innovative products for professional content creators, thus further increasing customer satisfaction and future business growth.”

The collaboration will begin with a brand new line of products developed for α,Sony’s interchangeable lens camera, that will be launched in 2018. First to be released will be a special version of the Manfrotto Befree tripod, a world class best seller in the traveller segment and the premium lightweight companion solution for compact system camera, unveiling at PhotoPlus in New York on October 26th. The full range will include new Manfrotto and Gitzo tripods, plates, photo and video heads that are targeted at professionals who demand outmost quality and high performance. A customized version of Digital Director will complement the new range of products that will be showcased at events and tradeshows worldwide throughout 2018.

Manfrotto (Vitec Group)

Manfrotto is the world leader in the design, production and distribution of professional products for photography, video and entertainment. The company was founded in 1972 based on Lino Manfrotto’s experience, and its mission has always been to support and simplify the work of reporters, photographers and producers. The Imagine More project adds to this historical mission the idea of fuelling the enthusiasm of weekend photographers and supporting the surge of new amateurs.  Part of the UK-based Vitec Group since 1989, Manfrotto has now become a worldwide presence. In its eight key markets – Italy, France, Germany, the United Kingdom, China, Japan, Hong Kong and the United States – it is represented by its own direct distribution system, Manfrotto Distribution, whereas in 80 other countries sales are handled by independent distributors.

Gitzo (Vitec Group)

Professionals the world over acknowledge Gitzo tripods, monopods, heads and accessories as setting the industry’s standards for excellence.  Innovations such as the first uses of carbon and basalt fiber to make tripods and magnesium to make heads, matched with a design policy of “no gimmicks and no compromise on quality,” put Gitzo products in a class of their own. Gitzo’s carefully crafted products form a comprehensive range of supports for large, medium and small format cameras, for film or digital technology, for still photography or dynamic video, for studio or location work.  Precision assembly, high quality materials and fine control are all qualities that represent Gitzo products.