VSCO buys video creation app Trash

VSCO acquired the AI-powered mobile video editing app Trash; terms weren’t disclosed. Trash will be discontinued Dec. 18 so users must download videos prior to that.

According to the announcement from VSCO Joel Flory, “Trash is a mobile video app that brings fun and serendipity to video creation using AI to lower the barrier to make, share, remix videos in an entirely new way…. What I love most about Trash is that it gives you a running start. We all know that a blank canvas can feel daunting, but with one tap, Trash’s AI brings your video clips together into a fresh edit that you can further customize or change up.”

Subscription-driven VSCO has been amping up its video capabilities. Pre-pandemic, VSCO bought video technology startup Rylo. A few months later, it debuted Montage, a set of tools allowing users to tell longer video stories by stacking and layering videos, photos, colors and shapes. VSCO’s subscription plan costs $19.99 per year and provides users with access to the app’s video editing tools.