VSCO launches third-party iOS camera app, Capture

Photo and video editing software company Visual Supply Co. (VSCO) is launching a standalone camera app called Capture. According to Bloomberg, the app is not live yet, but Capture will roll out this week in a handful of test markets, including Ireland, Australia, and New Zealand, ahead of a broader US release later this summer. Capture won’t require a paid subscription to use, but you will need a VSCO account.

“Photographers increasingly are moving away from using overly complicated editing software and are using apps that make it easier to get that right moment with a desired aesthetic right at the point of capture,” Chief Executive Officer Eric Wittman told Bloomberg.

Capture offers 50 of VSCO’s most popular presets, letting users apply their favorite film-like looks before taking the shot. There’s both an auto mode for quick snaps, and a manual mode with advanced controls like shutter speed, exposure compensation, and lightning effects known as bloom, and halation.