WhiteWall’s Evolution: A Tale of Photolab Innovation with Jan-Ole Schmidt

Gary Pageau

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Step into the world of top-notch photographic printing with Jan-Ole Schmidt from the award-winning European photo lab, WhiteWall, as he pulls back the curtain on the company’s evolution, from its humble beginnings to an international operation delivering gallery-grade images to more than 50 countries. Schmidt tells Gary Pageau of the Dead Pixels Society how WhiteWall has maintained the essence of a photo lab, blending traditional silver halide printing with Ultra HD prints, and their unique collaboration with LUMAS enables the offering of limited editions at affordable prices, without sacrificing quality.

Then, Schmidt breaks down WhiteWall’s multi-channel approach. Hear how they utilize physical stores, galleries, and sample sets to replicate the in-person experience for their customers and the swift delivery process all the way from Germany. He shares his insights on the importance of physical photos in this digital era.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.