Lomography announces LomoChrome ’92 ISO 400 film

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Lomography announced a new color negative film, LomoChrome Color ’92 ISO 400, handcrafted as a limited edition production in 35 mm, soon available in 120 and 110 formats. The retail price is $12.90 per roll.

LomoChrome Color ’92 is a regular color negative film designed to capture everyday life with a hint of ’90s nostalgia, the company said. It features a powerful film grain, delivers a soft and mesmerizing look in the sun, and brings a subtle, painterly look to photos taken at dusk. Vibrant reds and clean yellows pop out amongst blue tones, while delicate pastel undertones take everyday snaps to a new dimension. This highly versatile ISO 400 emulsion allows photographers to photograph in different lighting conditions and can be easily developed using standard C-41 processing.

Sample images are below:

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.