WhiteWall debuts super-resolution image enhancement

WhiteWall has introduced  WhiteWall SuperResolution and announced WhiteWall ultraHD is now available for all products—except the Coffee Table Book—and is also free of charge. The company says the new WhiteWall SuperResolution technology uses AI to upscale images and add missing details, without compromising quality. A quality indicator in the configurator shows the maximum recommended print size.

WhiteWall also now offers ultraHD sharpening for almost all products – not just black-and-white prints – so that images not only look large, but also razor-sharp. This technology adjusts the sharpness of the image exactly to the print material and format, ensuring maximum detail, clarity and realism. WhiteWall’s automatic image optimization corrects brightness, colour saturation and white balance individually for each photo. A practical live preview shows how the image will look with optimization and the best possible result

All three new optimization options are already input into the WhiteWall online configurator, combined by default, but can be individually adjusted or deactivated, as can the saving of preferred settings in the customer account.  

About WhiteWall

WhiteWall also announced it will add six new Hahnemühle papers in Spring 2025. These papers represent the cutting edge of print technology and artistic expression, combining Hahnemühle’s 440 years of expertise with WhiteWall’s award-winning printing and framing capabilities.

The featured papers include:

Photo Rag Baryta– A warm-toned, barium-coated cotton paper with brilliant color reproduction.
Photo Rag Ultra Smooth – A velvety smooth surface perfect for detailed, soft image rendering.
German Etching – A luxurious copperplate printing paper with a distinct felt texture.
Photo Rag Bright White< – A bright white cotton paper designed for deep blacks and exceptional detail.
Bamboo – The world’s first FineArt inkjet paper made from 90% sustainable bamboo fibers, perfect for eco-conscious photographers.
Photo Rag Metallic– A high-gloss cotton paper with a shimmering surface, ideal for dramatic metallic effects.

All papers are available in customizable formats ranging from 9 × 9 cm to 300 × 105 cm and can be framed with either an elegant white border or a passe-partout. The premium prints are characterized by fine tonal gradations, vibrant colors, and impressive detail precision.