WhiteWall enhances wall-art visualization configurator

Premium wall-art company WhiteWall said it has updated its custom wall-art configurator to offer a more realistic and detailed product preview and, if desired, image optimization.

WhiteWall has enhanced the wall art configurator and significantly optimized its user guidance, the company said, including, but not limited to, a more user-friendly design process, a more detailed rendering of the work, a new image optimization tool, and an easy way to switch between the room view and the “free rotation”, the company said. Realistic reflections on the surfaces of the products and frames can also be better assessed in advance, allowing the best possible product to be selected.

“I am absolutely thrilled with the new WhiteWall wall art configurator,” said Alexander Nieswandt, Founder and CEO of WhiteWall. “We are constantly hard at work with our team of experts on achieving the best possible digital visualization of our products in order to always produce the perfect results for our customers. After winning the TIPA World Award for the configurator in 2021, we are reaching the next level with our new version of the wall art configurator, offering the best support for professional as well as private use.”

360 Degree Rotation Included

Once all of the desired product properties are selected, the completed work can be viewed and checked either as a representation in the “WhiteWall room” or under the “Free rotation” option. When the work is presented in the room, the image is simulated on the wall, offering a true-to-life simulation, the company said. With both options, there is the possibility of looking at the back of the work including the wall mount. After that, the configuration can be completed and the image can be ordered.

Automatic Image Optimization

Intelligent image correction is trained for AI-based professional photo editing. Functions such as automatically adjusting skin tones to the given lighting conditions, breathtaking color brilliance thanks to compelling color tone correction, and application-oriented exposure correction are just a few of the features well worth mentioning. Image optimization is always set by default after the image is uploaded, but it can also be turned off at any time. The highlight, however, is that the desired level of optimization can be determined individually. The effect can then be seen directly based on a before and after comparison. The tool can be set to the desired level of optimization using a slider.

“With our new wall art configurator, we are once again demonstrating that we are not only one of the best photo labs, but that we also understand that factors such as user-friendliness are a key concern. With the new configurator, we are offering our customers a service that ties in nicely with the quality of our products,” said Thomas Alscheid, managing director of WhiteWall.