Alexander’s Print Advantage adds HP Indigo 100K press

GaryPageau , ,
Pictured, left to right: Charlie Alexander (National Sales Manager), Jeff Alexander (President) and Nick Alexander (Accounting Manager).

Alexander’s Print Advantage, the Utah-based on-demand printer, announced it has adopted the new HP Indigo 100K Digital Press, in a move to expand capacity to meet the growing demand for fully automated digital printing, especially in the app-driven, personalized, photo market. The press joins 29-inch HP Indigo 12000 installed last year. In the industry, the company is known as the print provider for the Chatbooks subscription photobook print services, with printing and fulfillment through Alexander’s integrated, fully-automated workflow.

“The whole year of 2020 was an uptick in photo products, across all types of applications. We needed to add capacity to keep up with the volume, and the HP Indigo 100K is offering the highest throughput in the B2 format for its footprint,” said Jeff Alexander, president and CEO.

The new press was installed and running just in time for the holiday peak season operating 24/6 alongside three HP Indigo 12000s and the HP Indigo 7900, the company said.

Founded as a quick copy services company, Alexander’s moved strategically more than five years ago to create a fully automated production facility, including an API to capture jobs from clients’ apps and web storefronts.  As a result, today almost all of Alexanders’ work is fed through an automated end-to-end system including submission, HP Indigo digital printing, finishing, and delivery tracking.

According to Alexander, the COVID-19 pandemic has boosted demand for online orders of personalized photo, commercial print and publishing products from its customers offering B2C app and online services.