Printing franchisor AlphaGraphics, a franchisor of printing and marketing solutions with 260 stores in six countries, has recently undergone a full brand refresh. The company said it has made several changes to reflect the brand’s overall growth as a company. AlphaGraphics was founded in 1970, and the company began offering franchise opportunities in 1979.
“Fifty years ago, we started out as a brand for print services,” said Ryan Farris, COO and president of AlphaGraphics. “Since then, we have grown into one of the largest printing and marketing franchises in the world. AlphaGraphics is a print and marketing partner you can trust. We consult and collaborate with our customers to provide them with custom solutions for their business. Our brand refresh is a reintroduction to our customers to showcase how we can help their business every step of the way.”
Along with the brand refresh, AlphaGraphics rolled out a new website geared toward telling the company’s story while also helping it become a marketing execution partner. The website showcases the company’s full services offerings: print services, signs, marketing and technology.