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China Lucky Film to release affordable ISO 200 color film New Products 

China Lucky Film to release affordable ISO 200 color film

KosmoFoto reports China Lucky Film has released the first sample photos of its forthcoming ISO 200 color negative film and says the film could be released in a matter of a few weeks’ time. In a blog post, Chinese film brand Reflx Lab drew attention to a post from China Lucky Film’s parent company Lucky Group on the Chinese social media platform... Read More
Viltrox announces the AF 85mm F1.4 Pro FE for Sony E-mount cameras New Products 

Viltrox announces the AF 85mm F1.4 Pro FE for Sony E-mount cameras

Viltrox announced the AF 85mm F1.4 Pro FE, a full-frame autofocus lens for Sony E-mount cameras. This is Viltrox’s first full-frame lens in the company’s Pro Series. The lens will be priced at MSRP: US$598 / EU: €669 / UK: £569 The Viltrox AF 85mm F1.4 Pro FE leverages an ultra-large, precision aspherical lens, the company says. This achieves peak... Read More
OM System debuts OM-5 Mark II New Products 

OM System debuts OM-5 Mark II

OM Digital Solutions Corp. announced the OM SYSTEM OM-5 Mark II, a mirrorless interchangeable lens camera built for outdoor creators who demand reliability, portability, and real-world performance, the company said. To match its outdoor personality, the OM-5 Mark II comes in black and silver, and a new, exclusive Sand Beige version, created to blend with natural environments and reflect the... Read More
PikPerfect introduces printed velvet photo book covers New Products 

PikPerfect introduces printed velvet photo book covers

Zurich, Switzerland-based personalized photobook company PikPerfect unveiled printed velvet photo book covers. This addition to their product line enhances the velvet cover material, now offering the ability to incorporate intricate patterns, text, graphics, and custom artwork directly onto the cover, the company said. The new custom-designed velvet covers allow for a seamless blend of sensory experience, artistry and personalization, enabling... Read More
CYME launches Peakto Pro, an AI-powered media manager New Products 

CYME launches Peakto Pro, an AI-powered media manager

CYME, has launched Peakto Pro, an AI-powered media manager for massive volumes of photos and videos. “We designed Peakto and Peakto Pro to meet the real-world needs of creators who manage massive photo and video libraries,” said Matthieu Kopp, CYME’s Co-founder and CTO. “This version turns Peakto into a collaborative photo or video prep hub—smart, fast, and secure—while enhancing the... Read More
Fujifilm Introduces FUJIFILM X-E5 camera, FUJINON XF23mmF2.8 R WR lens New Products 

Fujifilm Introduces FUJIFILM X-E5 camera, FUJINON XF23mmF2.8 R WR lens

FUJIFILM North America Corp., Electronic Imaging Division, announced the FUJIFILM X-E5 (X-E5) rangefinder-style mirrorless digital camera. X-E5 combines the classic look of Fujifilm’s X-E series with an updated design and the latest features X Series. “X-E5 is a masterstroke of elegant design, delivering the perfect balance between form and function,” said Victor Ha, vice president, Electronic Imaging and Optical Devices... Read More
Snap to launch lightweight, immersive specs in 2026 New Products News 

Snap to launch lightweight, immersive specs in 2026

Snap Inc. announced at the Augmented World Expo 2025 it is launching lightweight, immersive Specs in 2026. Specs are a wearable computer integrated into a lightweight pair of glasses, featuring see-through Lenses that enhance the physical world with digital experiences. Snap’s all-new Specs are uniquely positioned to understand the world through advanced machine learning, bring AI assistance into three-dimensional space,... Read More
Profoto launches battery-driven compact flashes New Products 

Profoto launches battery-driven compact flashes

Swedish lighting maker Profoto introduced the Profoto B20 (250Ws), and B30 (500Ws) battery-powered LED lights. The B20 and B30 are designed for photographers and visual creators who need reliability, flexibility, and ease of use, the company says. Built for durability and speed, featuring faster recycling and a grip-friendly rubberized surface, and with a more sturdy and robust casing. They ensure... Read More
WWDC: Apple unveils universal software design for all platforms New Products Updates 

WWDC: Apple unveils universal software design for all platforms

At the Apple Worldwide Developers Conference (WWDC), Apple Inc. made announced a universal design platform, extending across platforms — iOS 26, iPadOS 26, macOS Tahoe 26, watchOS 26, and tvOS 26 (which also now have a new numerical nomenclature based, starting with “26”). The new cross-platform universal design, taking advantage of a new material called Liquid Glass. This translucent material... Read More
Laowa announces the 8-15mm T2.9 FF Zoom Fisheye for cine and photo New Products 

Laowa announces the 8-15mm T2.9 FF Zoom Fisheye for cine and photo

Venus Optics has debuted cine and photo versions of the Laowa 8-15mm T2.9 FF Zoom Fisheye lens. The Laowa 8-15mm T2.9 FF Zoom Fisheye Cine Lens is designed for filmmakers seeking bold, immersive visuals, the company says. Engineered for full-frame cinema cameras, this lens combines a versatile 8-15mm zoom range, a fast T2.9 aperture, and professional cine to deliver dramatic... Read More
Profoto announces three cinema lighting products New Products 

Profoto announces three cinema lighting products

Swedish lighting company Profoto launched three new LED lights designed specifically for the cinema industry. With the introduction of Profoto LP2000C, Profoto will offer the world’s most powerful full-color soft light panel, the company claims. It will be accompanied by two point-source LEDs; The full-color Profoto L600C and the daylight balanced L600D. All three products share a common promise of... Read More
MH+P Technology GmbH introduces MHP PosterRoller Events New Products 

MH+P Technology GmbH introduces MHP PosterRoller

  Berlin, Germany-based MH+P Technology GmbH launched the MHP PosterRoller at FESPA 2025 in Berlin. This production device can roll various substrates, including canvas, controlled by an foot pedal. Engineered with specially designed shafts that help prevent dents in stiffer papers and foils, the PosterRoller has already proven itself across a wide range of materials, including substrates from 80 to... Read More
Leica makes ZM 1/ZM 2 watches in Urban Green colors New Products 

Leica makes ZM 1/ZM 2 watches in Urban Green colors

Leica Camera AG is presenting its new watch series: The Leica ZM 1 Urban Green and the Leica ZM 2 Urban Green.  First introduced in February 2022, the Leica ZM watch series features two models, the Leica ZM 1 and Leica ZM 2, each distinguished by a design language and innovative approaches to traditional timekeeping functions. The patented push-crown, inspired by the shutter release on Leica... Read More
Sony Electronics introduces the entry-level FX2 compact cinema camera New Products 

Sony Electronics introduces the entry-level FX2 compact cinema camera

Sony Electronics Inc. announced the entry-level addition to its Cinema Line, the FX2. The FX2 comes with a full-frame sensor and is equipped with a 33.0 effective megapixel back-illuminated Exmor R sensor with up to 15+ stops of wide latitude using S-Log3. “The hybrid cinema camera was created based on user feedback and is engineered with unique features to support... Read More
Polaroid and MoMA collaborate on instant camera New Products Partnerships 

Polaroid and MoMA collaborate on instant camera

Polaroid and The Museum of Modern Art (MoMA) unveil a new collaboration features the classic Polaroid Now Generation 3 Instant Camera – MoMA Edition, reimagined in a vivid monochrome blue with the MoMA logo across the front. Complete with three interchangeable straps for a playful color-blocking effect, this USB-C rechargeable camera is compatible with i-Type film, offering a full-sized Polaroid... Read More