Emerald launches new brand identity and corporate website
Emerald Expositions Events Inc., the parent company of photo industry publisher WPPI and PhotoPlus events manager, unveiled the launch of its new brand identity, vision, and corporate website. The company intends to formally change its corporate name to Emerald Holding, Inc., reflecting the “company’s evolution and core commitment to building dynamic market platforms that integrate live events, community-relevant content, and data-focused solutions into uniquely rich experiences,” the company said in a statement.
“There’s never been a more exciting time to be part of Emerald. As our portfolio of events and services has advanced, we have now evolved the Emerald brand to better reflect who we are – a company fully immersed in the industries we serve and committed to supporting the communities in which our customers operate,” said Brian Field, Emerald’s Interim President and CEO. “Our goal is to understand the issues our customers face and develop meaningful solutions that help them overcome their challenges and achieve success. Our business is to build our customers’ businesses through experiences that inspire, amaze, and deliver breakthrough results.”
As part of Emerald’s new brand identity, the company has introduced new visual and verbal elements that express its story in a comprehensive way. A newly-designed website delivers an easy-to-navigate, streamlined experience coupled with enhanced content that reflects Emerald’s spirit and vision.
Emerald has recently come under fire for the abrupt cancellation of the longstanding PDN print and online publications, leaving the fate of its ancillary publications, including the PDN Annual and PDN’s 30 up in the air. According to published reports, Emerald continues to publish Rangefinder Magazine as an online publication and to continue the PhotoPlus Expo and WPPI tradeshows.