LIFE Picture Collection to release NFT collection on KnownOrigin

The LIFE Picture Collection is launching a non-fungible token (NFT) collection of its legendary photography. NFTs are one-of-a-kind digital items with blockchain-managed ownership. LIFE will collaborate with the NFT marketplace KnownOrigin and distribute exclusive drops of their iconic photographs, beginning with the first on April 14. LIFE joins other major collections like the Associated Press and the British Museum to mint NFTs.

“LIFE always seeks to share its incredible photography with new communities,” said Tom Rowland, President of the LIFE Picture Collection. “There is a growing number of photography enthusiasts on Web3, and we see this as a way to engage with new audiences around photojournalism and art.”

KnownOrigin is an art NFT marketplace on the Ethereum blockchain. An early Web3 pioneer in the NFT space, founded in April 2018 and based in Manchester, UK, KnownOrigin is a single platform to create and collect NFTs using the most exciting creative tools and services. The drop will include an auction with a reserve, rare editions, and other pieces with a larger limited run and items will be priced according to their rarity. It will also be accompanied by Twitter Spaces and a new LIFE Discord channel to connect audiences with the brand.