Gary Pageau of the Dead Pixels Society talked with Dan Peterson, founder of FlipSwitch Marketing. In this interview, Peterson talks about strategies for small businesses to use social media marketing, tactics to determine the most effective social media platform, and methods to improve search results using social media.
Peterson grew up in central Illinois in an entrepreneurial family. He started his career in management before quitting to tour with a band in the early 2000s. After getting married in 2008, he worked in sales and sales training. He founded FlipSwitch, his digital marketing agency, in 2012.
Get ready to unlock the secrets of small business digital marketing success with Peterson. His journey from growing up in a family business to becoming an entrepreneur offers valuable insights on how to make an impact in the digital world. We promise that by the end of this episode, you’ll have a roadmap to elevate your digital marketing strategies and make your business thrive.
Join us as we uncover how to create engaging content for various social media platforms, such as TikTok and Reels, while also discussing data privacy concerns and how to market effectively despite them. Dan’s expertise in reverse engineering audiences to tailor strategies will change the way you approach digital marketing. Additionally, we explore the significance of Google and content marketing, and how AI is shaping the industry.
But that’s not all! We’ll also dive into the importance of creativity in both digital and real-world marketing, utilizing the power of personal branding, and building a strong business brand to stand out from the competition. Learn from Dan’s experience and advice on how to navigate the ever-changing digital landscape while making the most of your marketing efforts. Don’t miss this information-packed episode that will set your small business on the path to digital marketing excellence.