New Amazon Echo Look is a stealth shopping recommendation engine

Amazon Echo Look mounted on wall

Amazon is taking pre-orders for an interesting new shopping assistant, the Amazon Echo Look. The voice-directed device may be wall-mounted or placed on a shelf or dresser, and is designed to take full-length photos or videos of the user. The user can then review their outfits and even get fashion advice.

As Amazon notes on its site:

“With Echo Look, you can take full-length photos of your daily look using just your voice. The built-in LED lighting and depth-sensing camera let you blur the background to make your outfits pop, giving you clean, shareable photos. Get a live view in the Echo Look app or ask Alexa to take a short video so you can see yourself from every angle. View recommendations based on your daily look and use Style Check for a second opinion on what looks best. And, because Alexa is built in the cloud, she’s always getting smarter—and so will Echo Look.”

Of course, the secret sauce of this device is not the camera or the app, but the intelligence built into it. Using cloud-based artificial intelligence (AI), Amazon will be able to accrue massive amounts of data about fashion trends, clothing combinations, brand preferences and more. Even if this information is not traceable back to an individual shopper, this information in aggregate will bolster its data-mining activities. For example, the “Style Check” feature will let the user submit to Amazon two different photos for comparison, then get feedback on which outfit looks best.

Amazon Echo Look will help you build your personal style

With the Amazon Echo Look app, users can build a custom “look book” and share photos to social networks. According to the site:

Take full-length photos or short videos so you can see a 360-degree view of your outfit. Use the app to create a personal lookbook, browse your outfits, and use computer vision-based background blur to make your outfits pop.

Like other Echo products, the Echo Look is also a full-on Alexa device, meaning it will respond to voice commands to provide news and weather reports, play music and control home automation devices.



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