PicsArt empowers Indian creators, sees surge in downloads

PicsArt, the world’s leading creative platform and social editing app, is set to focus on the Indian market, the company said. With more than 1B downloads to date, “the all-in-one photo and video editing app” offers a unique combination of creative tools, unlimited content and a thriving community of 150M monthly active creators, the company claims. Many of its creators upload free-to-edit content, which is then used by other community members in their edits, or ‘remixes.’

After the first announcement of India’s country-wide lockdown to combat COVID-19, PicsArt saw a 45% increase in monthly active users (MAU) in India alone and a 43% jump in app downloads.

“India has always been a key market for PicsArt and we wish to grow further,” said Hovhannes Avoyan, founder and CEO of PicsArt. “The recent development in the app industry in this region and the lockdown situation due to COVID-19, forcing everyone to stay at home, gives us a huge opportunity to be even more helpful as a creative outlet, stress reliever, and for small businesses, an easy way to create marketing material. We are seeing a huge rise in demand for consumer-friendly photo and video editing platforms.”

Ravish Jain, country head, PicsArt India, said, “PicsArt comes as a boon to the many content creators who have been looking for an alternative photo and video editing app that goes beyond the default filter apps they were used to. With thousands of editing tools, users can transform their photos and videos, create stickers, and stir up their hidden artist by creating, editing and remixing visual content. We’re excited to see a surge in downloads and usage in a time when people are looking for a creative escape.”

PicsArt Gold is available, ad-free, on a monthly or annual subscription basis for those wishing to use premium editing, plushave access to millions of stickers, hundreds of fonts, frames and backgrounds, and a free stock photography library. PicsArt users can try a free 7-day trial.