Reuters reports Fujifilm Holdings does not infringe on Polaroid trademark

According to a Reuters report, Fujifilm Holdings Corp. said in a lawsuit filed on Monday its Instax series of instant cameras and film do not infringe on trademark and trade dress rights owned by the successor to Polaroid Corp.

Fujifilm is asking the U.S. District Court in Manhattan to grant it declaratory judgment against Polaroid trademark holder PLR IP Holdings LLC finding it does not infringe on Polaroid’s purported trademark and trade dress rights by using a square shape for the paper border surrounding instant photographs.