Shift to gifts drives Smartphoto profits, via TIJD

Gary Pageau

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Belgium’s Smartphoto Group has posted impressive results since shifting to digital printing, to photo gifts and to mobile, according to a recent profile in the TIJD business journal. The Wetteren-based company boosted sales last year more than 10 percent to 51.5 million euros. Among the most popular products, according to the journal, are Christmas ornaments, cards, pillows, bread boxes and flower pots.

CEO Stef De Corte says the company expects to continue the 10-percent growth trend to continue, along with gross-profits, in part due to the establishment of a second 5 million euro automated production facility and website called The Gift Factory, the article said.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.