Shutterfly saying goodbye to free storage for non-paying customers

Personalized product leader Shutterfly is notifying lagging customers that, due to an upcoming change in its 2023 Terms of Service, there is no longer free lifetime storage unless a purchase is made. The move is consistent with many other photo services, like Google Photos and Shoebox, which ended free unlimited storage of photos.

At one time (and prior to its current ownership) Shutterfly‘s marketing promotions emphasized long-term free photo storage as a core offering. In the year 2013 – in which Shutterfly went on a buying spree (BorrowLenses, R&R Images, and MyPublisher) – the company purchased cloud-based photo-organization company ThisLife.

Below is the message from the customer email: