Ever wonder how you can take your business from good to great? In this week’s episode, Gary Pageau of the Dead Pixels Society is joined by Beate Chelette. She shares her remarkable journey from Elle Magazine photo editor to distinguished business owner. Listen as Chelette explains how she skillfully navigated the changing landscape of the photography market, identifying early signs of commoditization and adapting her business strategy accordingly. Today, she is also the host of the Business Growth Architect podcast.
Chelette offers us a first-hand account of her transition to business ownership, and the challenges she encountered along the way. Among these were the inherent issues with subscription models that led to copyright disputes and the complexities of selling her business. She enlightens us with her negotiations with industry giants like Corbis and Jupiter Images.
She also discusses the crucial task of aligning offerings with market needs. With real-life examples from my own journey of rebranding and retooling my program, Airtide Avatar, we discuss the importance of understanding the customer’s mindset. Plus, we dive into creative marketing strategies and how to position your products to create valuable moments for customers.