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AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers Marketing News 

AdExchanger: How Shutterfly used a search-powered custom algorithm to find new customers

GaryPageau , 0 comment
Reaching new customers is a big challenge, especially online. A CTV campaign run by Shutterfly ran at the end of last year to promote its holiday gift packages and photo deals found new ways to reach customers, according to a report in AdExchanger. Shutterfly’s goal was to uncover new pools of potential customers to tap into. Rain the Growth Agency,... Read More
Shutterfly CMO discusses how data boosted a “Web 1.0” brand News 

Shutterfly CMO discusses how data boosted a “Web 1.0” brand

GaryPageau ,
In an interview with Adexchanger.com, Shutterfly Inc. CMO John Boris says the nearly two-decade-old photo site “probably shouldn’t have made it” in the transition to a mobile-centric world, but recent revenue increases have shown the company is competing with giants like Apple, Google and Facebook. Some highlights from the interview: How iterative is Shutterfly as a marketing organization? We are pretty... Read More