Shutterfly CMO discusses how data boosted a “Web 1.0” brand
In an interview with Adexchanger.com, Shutterfly Inc. CMO John Boris says the nearly two-decade-old photo site “probably shouldn’t have made it” in the transition to a mobile-centric world, but recent revenue increases have shown the company is competing with giants like Apple, Google and Facebook. Some highlights from the interview: How iterative is Shutterfly as a marketing organization? We are pretty...
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