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Circana: Black Friday, Cyber Monday technology sales grow 4% as holiday season sales start strong Market research 

Circana: Black Friday, Cyber Monday technology sales grow 4% as holiday season sales start strong

GaryPageau , , 0 comment
U.S. consumers flocked to retailers online and in stores during the weeks of Black Friday and Cyber Monday to purchase technology products. According to the latest retail sales data from Circana, total U.S. consumer technology spending grew 3.5% during the two weeks ending Dec. 7, 2024, compared to the same two promotional weeks a year ago. After eight straight quarters of... Read More
Circana: Consumer electronics holiday outlook highlights mixed signals with opportunity Market research News 

Circana: Consumer electronics holiday outlook highlights mixed signals with opportunity

GaryPageau
The 2024 holiday shopping season presents a complex landscape for consumer electronics, with overall tech spending intentions reaching a four-year high despite significant demographic variations and economic concerns, according to a blog post by Paul Gagnon, vice president, industry advisor, Consumer Technology, Mobile, at Circana. The shopping season will be more condensed around the core Black Friday to Christmas Eve... Read More
Circana: Holiday shoppers plan to spend slightly more this year Market research News 

Circana: Holiday shoppers plan to spend slightly more this year

GaryPageau
U.S. consumer sentiment and intentions related to the 2024 holiday shopping season are improved compared to the last two years, but are still falling short of 2021 levels in most cases. Most holiday shoppers plan to spend about the same as last year, but there is an increase in those planning on spending more, according to the annual holiday purchase... Read More
Circana: U.S. camera sales a bright spot over Black Friday Market research 

Circana: U.S. camera sales a bright spot over Black Friday

GaryPageau , ,
U.S. sales of consumer technology products were generally lackluster over Black Friday Week and Cyber Week when compared to last year, in line with broader discretionary general merchandise spending trends, according to industry research firm Circana (formerly NPD). While sales declined during both of these two big holiday promotion weeks, Black Friday Week performed better with a 3% year-over-year decline... Read More