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COVID-19 has changed the value of omnichannel shopping: Nielsen Marketing 

COVID-19 has changed the value of omnichannel shopping: Nielsen

GaryPageau ,
Nielsen reports COVID-19 will continue to change the shopping habits of consumers, even those who weren’t fond of online shopping. COVID-19 has forced the hand of consumers who were lukewarm on online. With few alternatives available during the widespread lockdowns earlier this year, e-commerce quickly became a  go-to means-to-an-end for shop-needy consumers around the globe. Six months later, that early... Read More
Deep Discount Grocery Stores Are Gaining Share with Store Brands, according to Nielsen Market research 

Deep Discount Grocery Stores Are Gaining Share with Store Brands, according to Nielsen

GaryPageau , ,
Despite overall bleak headlines about retail’s slowdown in the last year, there are still some pockets of growth happening across the U.S. grocery retail landscape. To understand where these pockets exist, retailers must first understand the dynamics of consumers’ shifting shopping habits in recent years across channels. For the first time in over a decade, shoppers actually made more trips... Read More