Vanguard Digital Printing adds a demo facility on the west coast

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Vanguard demo center

Vanguard Digital Printing Systems, a Durst Group company, has added a new demo facility on the west coast. In partnership with long-time Vanguard supporter and user, Chroma Imaging, this new facility will provide easier access to Vanguard technology for current and future customers on the west coast.

Located in Las Vegas, Nevada, the new 25,000 sq/ft state-of-the-art facility will serve two purposes: a demo center for Vanguard, and a west coast operations point for Chroma Imaging.

“We have quite a few clients in Las Vegas and a lot of potential clients that have asked us to cover more of the West Coast area. Las Vegas is the best place for trade show graphics, which is our primary business, so expansion made sense,” commented Felix Wijaya, CEO of Chroma Imaging. “Partnering with Vanguard on this also made sense. The founding partners and I, we’ve known each other for a long time, so there is trust there.”

Vanguard demo center

“Chroma and Vanguard have long and rich partnership. In eight years, they’ve invested in Vanguard multiple times for their two east coast facilities,” commented Jim Peterson, COO and Founding Partner of Vanguard Digital. “When Felix was looking to open a full production shop in Las Vegas and add more Vanguard printers to his arsenal, a partnership to have a Western Region Demo Center came up. We quickly moved on this opportunity and are both thrilled to represent Vanguard in their Las Vegas Production Shop.”

The demo center holds three of the seven Vanguard printers Chroma owns: a VRK3200-HS roll-to-roll printer, a VKH900-HS hybrid printer and a VK300D-HS flatbed printer.

This is not the first time Vanguard and Chroma have shared an experience together. Wijaya reflected, “Early on, Dave Cich asked if I would field-test the new VK. It was an interesting opportunity, and I knew he and Vanguard would do everything right as we navigated the new machine together. We worked together refining and tweaking the machine, and through that, built a great understanding and respect for each other, our businesses, and solidified trust going forward.”