Imaging Brands relaunches FRIO brand for off-camera lighting gear

Imaging Brands announced it has relaunched the previously acquired FRIO brand, which now features a variety of off-camera lighting solutions for photographers in dynamic shoot environments like weddings, events, real estate interiors, tight locations, and more. Imaging Brands also has Tether Tools and Smart Shooter products in its portfolio.

With an initial focus on mounting gear for Speedlight or other light sources with a shoe, the Frio product line maintains a small footprint for lighting setups and offers efficiency when a photographer assistant is not available, the company says.

The original Frio cold shoe, now being offered as the Frio Hold, will continue to be a mainstay in the line. The Frio Hold accommodates both ¼”-20 and 3/8”-16 equipment and is also engineered with quick lock and release technology.

“The original Frio cold shoe was a popular product among photographers because of its clever design features. With the expanded Frio line, we built upon those same ideas to create mounting gear with unmatched versatility, durability, and portability for our customers,” said Josh Simons, founder, Imaging Brands.

Aside from the Frio Hold, the newest line of products includes the Frio Arch, Frio Stand, Frio Cling, Frio Grasp Mini, Frio Grasp Bigi, and Frio Reach Kit lighting setups “to tackle unique challenges.”

“Imaging Brands is committed to finding gaps in the market which solve pain points that make imagemakers’ lives easier.,” stated Matt Hensler, VP of Marketing at Imaging Brands. “We saw an opportunity in Frio to address needs for off-camera lighting in a unique way. The reintroduction of Frio captures the playfulness of the original brand in a way that connects back to the versatility and usefulness of the products.