Instagram introduces Reels, a feature for making short videos

GaryPageau
Instagram Reels

Instagram debuted Instagram Reels, an integrated feature to create short viral videos. Users can record and edit 15-second multi-clip videos with audio, effects, and new creative tools (very similar to the notorious TikTok.) Videos can be shared on the users Feed or publicly through a new space in Explore.

To enable Reels, select the option at the bottom of the Instagram camera; the tools include:

  • Audio: Search for a song from the Instagram music library.
  • AR Effects: Select one of the many effects in the effect gallery.
  • Timer and Countdown: Set the timer to record any of your clips hands-free.
  • Align: Line up objects from your previous clip before recording your next to help create seamless transitions.
  • Speed: Choose to speed up or slow down part of the video or audio.

Reels can be recorded in a series of clips (one at a time), all at once, or using video uploads from your gallery.

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.