Rejuvenating the WPPI show, with George Varanakis

GaryPageau

Gary Pageau of the Dead Pixels Society talked with George Varanakis, strategic advisor of the WPPI Photo Group, part of the Emerald Exhibitions company. Varanakis started his industry career at WPPI/Rangefinder and was among the team that built WPPI into a must-attend photography event. Now, after a sojourn into video-streaming and education startup, he’s returned to WPPI. In this interview, Varanakis shares the challenges and opportunities for growing events in the post-COVID market.

WPPI is part of the Photo X network of brands, which includes the Rangefinder publication and education and community with The Portrait System powered by Sue Bryce, The Portrait Masters, and The Wedding School.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.