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Hasselblad adds XCD 3,4/75P len for portraits, street, and still-life photography New Products 

Hasselblad adds XCD 3,4/75P len for portraits, street, and still-life photography

Hasselblad Inc., announced the XCD 3,4/75, the latest addition to the Hasselblad XCD Portable (P) lens series and the first standard lens in the lineup. With a 59mm full-frame equivalent focal length and the largest aperture in the XCD P series at f/3,4, the XCD 3,4/75P is designed for photographers who need powerful performance in a lightweight, agile form. The... Read More
Hasselblad unveils the X2D 100C Earth Explorer limited edition New Products 

Hasselblad unveils the X2D 100C Earth Explorer limited edition

Hasselblad Inc. announced Hasselblad X2D 100C Earth Explorer limited edition, a unique kit designed for photographers who explore and capture the beauty of Earth’s natural landscapes. Limited to 1,000 units worldwide, this edition kit combines the exceptional features of the Hasselblad X2D 100C with a Tundra Brown exterior, a color inspired by the Nordic landscapes. Designed to honour the spirit... Read More
Hasselblad introduces the XCD 3,2-4,5/20-35E Lens, Its First Ultra-Wide-Angle Zoom Lens New Products 

Hasselblad introduces the XCD 3,2-4,5/20-35E Lens, Its First Ultra-Wide-Angle Zoom Lens

Hasselblad unveiled the XCD 3,2-4,5/20-35E, its first ultra-wide-angle zoom lens and the first lens in the Hasselblad XCD E series. The ‘E’ designation stands for Exclusive, representing the top optical performance in the XCD lens lineup. It has a 16-27mm full-frame equivalent focal length range with a maximum aperture of f/3,2.  This  $5,929 USD / € 6,729 EUR lens features... Read More
Hasselblad announces 2023 Masters winners Events 

Hasselblad announces 2023 Masters winners

Hasselblad announced the six category winners in the Hasselblad Masters 2023 competition. The 2023 categories included Landscape, Architecture, Portrait, Art, Street and Project//21. The competition welcomed submissions from renowned industry professionals, emerging talents, and photographers under the age of 21. Each winner obtains the title of “Hasselblad Master,” and receives their own Hasselblad 100-megapixel mirrorless medium format camera, two XCD... Read More
Five female photographers selected from Hasselblad Heroines public nominations News People on the Move 

Five female photographers selected from Hasselblad Heroines public nominations

Hasselblad has selected five women photographers as Hasselblad Heroines, an annual event that aims to inspire and empower female photographers while highlighting the diversity and talent within the industry. As the event enters its fifth year, it was launched with a public nomination open to the world and uncovered five exceptional female photographers – each with their own unique views... Read More
Zhong Yi Optics adds XCD mount for 65mm f/1.4 lens New Products 

Zhong Yi Optics adds XCD mount for 65mm f/1.4 lens

Zhong Yi Optics announced the inclusion of an XCD mount option to their existing 65mm f/1.4 medium-format lens. The Mitakon 65mm f/1.4 is set to become the first f/1.4 fast option for Hasselblad’s X system, offering enhanced low light capabilities and greater control over depth of field, the company says. The prolonged focus throw and metallic housing design further allow... Read More
Hasselblad announces X2D 100C Lightweight Field Kit News 

Hasselblad announces X2D 100C Lightweight Field Kit

Hasselblad announced, following the release of the latest Hasselblad flagship camera, the X2D 100C Lightweight Field Kit which includes two distinct lenses, the XCD 4/21 and XCD 4/45P. The kit weighs  1810g, making it effortless to carry during long shoots, hikes to hard-to-reach places, or store away. The Hasselblad X2D 100C Lightweight Field Kit has an MSRP of EUR €13,199... Read More
Hasselblad announces CPL, ND8, UV  filters, new strap New Products 

Hasselblad announces CPL, ND8, UV filters, new strap

Hasselblad launched CPL, ND8 and UV filters and an eco-friendly Vandra camera strap. Hasselblad CPL Filter is available in 62mm, 67mm, 72mm and 77mm, the Hasselblad Circular Polariser/Linear (CPL) Filters are effective in eliminating reflection, such as water surfaces and capturing shots through glass windows, making it an indispensable accessory for landscape and urban photography. Made with SCHOTT B 270... Read More
Hasselblad award winner Dayanita Singh was honored News 

Hasselblad award winner Dayanita Singh was honored

2022 Hasselblad Award winner, New Delhi-born photographer, and bookmaker Dayanita Singh, was honored Oct. 14 at the Swedish Exhibition & Congress Centre and Gothia Towers in Gothenburg, Sweden. Considered the Nobel Prize in photography, this year’s prize included the sum of SEK 2,000,000, a gold medal, and a diploma. In partnership with the Hasselblad Foundation, the Hasselblad company presented Singh... Read More
Hasselblad announces 2022 Hasselblad Heroines Events News 

Hasselblad announces 2022 Hasselblad Heroines

In celebration of Women’s History Month and the upcoming International Women’s Day on March 8th, Hasselblad once again highlights a select group of diverse female photographers in its fourth year of Hasselblad Heroines. Since the series launch in 2019, females from across the globe have been recognized for their creativity and dedication to the craft. Here are the 2022 Hasselblad... Read More
Hasselblad launches 907X kit to commemorate 80 year anniversary New Products 

Hasselblad launches 907X kit to commemorate 80 year anniversary

Hasselblad launched the 907X Anniversary Edition Kit, comprised of a CFV II 50C digital back, 907X camera body, control grip, optical viewfinder, and XCD 3,5/30 Lens. This 800-kit limited edition commemorates 80 years since the launch of Hasselblad’s first camera, the HK-7. The 30mm wide-angle lens in the Hasselblad 907X Anniversary Edition Kit was selected to echo the Biogon 38mm... Read More