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NRF: Record number of shoppers expected over Thanksgiving holiday weekend  Market research News 

NRF: Record number of shoppers expected over Thanksgiving holiday weekend 

GaryPageau , ,
A record 183.4 million people are planning to shop in-store and online from Thanksgiving Day through Cyber Monday this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from the previous record of 182 million in 2023 and 18.1 million people more than five years ago in... Read More
NRF says 2020 Holiday Season was “one for the record books” News 

NRF says 2020 Holiday Season was “one for the record books”

GaryPageau , , ,
Record holiday season retail sales during the last two months of 2020 reflected the recovering economy but also got a boost from consumer emotions after a stressful year, said Jack Kleinhenz, chief economist, National Retail Federation (NRF). “This was not a typical holiday season and it took place amid an unprecedented shopping landscape,” Kleinhenz said.  “When we assembled our 2020... Read More
Adobe forecasts $124 billion in U.S. online sales this holiday season Market research News Press releases 

Adobe forecasts $124 billion in U.S. online sales this holiday season

GaryPageau , ,
Retailers with Online and Physical Storefronts to See 28 Percent Higher Conversion Online; One Percent of Product SKUs to Drive 70 Percent of Online Sales; Voice-Assisted Shopping on the Rise SAN JOSE, Calif.–(BUSINESS WIRE)–Adobe (Nasdaq:ADBE) today released its online shopping predictions for the 2018 holiday season (Nov. 1 through Dec. 31) powered by Adobe Sensei. Based on Adobe Analytics data,... Read More
One in four consumers have already started holiday shopping: Nielsen Market research News 

One in four consumers have already started holiday shopping: Nielsen

GaryPageau , , , ,
The Nielsen Company reports, despite holiday decorations seeming to appear on the shelves earlier with each passing year, November marks the start of the holiday season. A full 26% of consumers have already started their shopping as early as September! According to a recent Nielsen survey, 49% of Americans plan to start their holiday shopping before the Black Friday weekend... Read More