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Apple debuts iPhone 16, iPhone 16 Pro smartphones with numerous camera enhancements New Products 

Apple debuts iPhone 16, iPhone 16 Pro smartphones with numerous camera enhancements

Apple Inc. today announced four models in the iPhone 16 family, all including a new “Camera Control” button, upgrades to the camera system and better battery life. The company also touted Apple Intelligence, its own version of a personal intelligence system that combines generative models with personal context, will start rolling out next month with iOS 18.1, iPadOS 18.1, and... Read More
Tiffen 58mm Filter System now works with iPhone New Products 

Tiffen 58mm Filter System now works with iPhone

Tiffen brings its award-winning professional motion picture and still lens filters to the iPhone with the new Tiffen Smartphone 58mm Filter Mount. The mount uses Apple’s MagSafe Technology to  magnetically secures to the back of an iPhone, where it accepts any Tiffen 58mm filter including Neutral Density (NDs), UV Protectors, Polarizers, Glimmerglass, Pro-Mist, Smoque, and Fog diffusion. The Tiffen Smartphone... Read More
Moment announces six T-Series mobile lenses, a lens interface, and accessories. New Products 

Moment announces six T-Series mobile lenses, a lens interface, and accessories.

Smartphone accessory maker Moment announced new T-Series mobile lenses, a new lens interface, and updated lens accessories. The eight new lenses are: Anamorphic 1.33x and 1.55x – Bring a cinematic look to your video camera with rich flares, a 16:9 wide screen, and true black bars, the company said. The Blue Flares gives the early 1960’s, JJ Abrams-inspired look and... Read More
Apple launches Vision Pro headset, MacOS Sonoma and more New Products 

Apple launches Vision Pro headset, MacOS Sonoma and more

  At the Apple Worldwide Developers Conference (WWDC) today, Apple Inc. debuted several new products, including a “spatial computer” headset, the $3,500 Apple Vision Pro, macOS Sonoma, Mac Studio and Mac Pro computers, and more. Apple Vision Pro Apple unveiled Apple Vision Pro, featuring visionOS, “the world’s first spatial operating system,” the company said. The design of Vision Pro features... Read More
Dead Pixels Society podcast: iPhone photography and the professional, with Scott Kelby, KelbyOne Podcasts 

Dead Pixels Society podcast: iPhone photography and the professional, with Scott Kelby, KelbyOne

Gary Pageau of the Dead Pixels Society talks with industry educator, professional photographer and author, Scott Kelby, about the impact of COVID-19 on photographic education and workshops, how the iPhone is putting pressure on the traditional camera makers and what his favorite iPhone app is. Scott Kelby is an American photographer, publisher, and author. He is the CEO of KelbyOne, an online educational community for Photographers, Photoshop,... Read More
SANDMARC launches Prolight for video conference lighting News 

SANDMARC launches Prolight for video conference lighting

SANDMARC, a brand specializing in photography gear for iPhone, DJI and GoPro cameras, launched Prolight – Video Conference Edition for home office remote working. The Prolight Bi-Color Light is a premium video conference lighting for remote working, home office, or corporate calls to level up conference webcam calls and meetings on Zoom, Facetime, Microsoft Teams, YouTube vlogs, Skype, and live streaming. The... Read More
SANDMARC launches Prolight Collection for iPhone photography, filmmaking New Products 

SANDMARC launches Prolight Collection for iPhone photography, filmmaking

SANDMARC launched a compact, powerful and accurate RGB & Bi-Color lighting system for iPhone: Prolight Collection. ​The Prolight RGB provides more than 16 million hues of light, giving a versatile spectrum of colors for photography and filmmaking, the company claims. ​With a color rendering index (CRI) of 96+ and color temperature ranging from 1,000-10,000K, the Prolight RGB produces accurate colors. ​The... Read More
SANDMARC launches motion variable filter for iPhone New Products 

SANDMARC launches motion variable filter for iPhone

SANDMARC, a brand specializing in photography gear for iPhone, DJI and GoPro cameras, launched a new filter system the company claims adapts the iPhone camera to any environment, adding versatile possibilities for content creators: Motion Variable Filter. Created with durability in mind, the Motion Variable ND Filter is engineered from a cinema glass, yielding true-to-life colors, accurately adjusting exposure and... Read More
Apple Introduces dual camera iPhone 11 New Products Press releases 

Apple Introduces dual camera iPhone 11

CUPERTINO, Calif.–(BUSINESS WIRE)–Apple® today announced iPhone® 11, delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day.1 iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. iPhone 11 is powered by the A13... Read More
SANDMARC introduces rig for iPhone and mobile filmmakers New Products Press releases 

SANDMARC introduces rig for iPhone and mobile filmmakers

SAN DIEGO, July 2, 2019 /PRNewswire/ — SANDMARC, a brand specializing in photography gear for iPhone, DJI and GoPro cameras, introduced a product focused on versatile iPhone and mobile filmmaking: SANDMARC Film Rig. Built entirely of aluminum, the Film Rig is designed for providing a stabilized footage when shooting action. It is compatible with all our lenses and does not... Read More
SANDMARC launches anamorphic lens for iPhone filmmakers New Products Press releases 

SANDMARC launches anamorphic lens for iPhone filmmakers

SAN DIEGO, June 20, 2019 (Newswire.com) – SANDMARC, a brand specializing in photography gear for iPhone, DJI and GoPro cameras, launched its most anticipated product for iPhone filmmaking: Anamorphic Lens. Cinema Glass Designed with professional mobile filmmaking in mind, the SANDMARC Anamorphic lens features a multi-element, multi-coated and anti-reflective glass for superior performance. The lens is housed in an aluminum exterior material for keeping... Read More
Zillow launches AI-Powered 3D home tours New Products Press releases 

Zillow launches AI-Powered 3D home tours

For the first time 3D home tour technology is widely available for free, marking another step in Zillow’s work to turn home buying and selling into a seamless, on-demand experience for consumers. SEATTLE, April 22, 2019 /PRNewswire/ — Millions of home buyers and sellers will soon experience immersive virtual home tours with the launch of Zillow 3D Home™ nationwide in the United States and Canada. Zillow... Read More
Emperor reveals lack of clothing: Apple revises guidance News Opinion 

Emperor reveals lack of clothing: Apple revises guidance

Apple Inc. is still recovering from the announcement by CEO Tim Cook that the company’s first-quarter revenues would be 9% below analyst expectations at $84 billion. (For your convenience, the full investor letter is reproduced below.) The business press described the announcement as a “bombshell,” as Apple confirmed what most industry watchers already instinctively knew: Demand for the iPhone is... Read More