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Tamron firmware update enhances AF performance for Sony compatible lens News Updates 

Tamron firmware update enhances AF performance for Sony compatible lens

Tamron announces a new firmware update for the TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065) for Sony E-mount. With this new firmware update, AF performance during zooming is improved when shooting videos and still images in AF-C mode. Additionally, with the Sony α9 III, when the focus mode is set to AF-S, DMF, or MF, the lens... Read More
TAMRON announces 90mm Macro 90mm F/2.8 Di III MACRO VXD (Model F072) for E-mount, Z mount full-frame mirrorless New Products 

TAMRON announces 90mm Macro 90mm F/2.8 Di III MACRO VXD (Model F072) for E-mount, Z mount full-frame mirrorless

Tamron launched its 90mm F/2.8 Di III MACRO VXD (Model F072), a mid-telephoto 1:1 macro lens, compatible with Sony E-mount and Nikon Z-mount full-frame mirrorless cameras. Available on Oct. 24 at $699 USD / $949 CAD. The new 90mm F2.8 MACRO lens, designed for mirrorless cameras, offers unparalleled resolution performance from the center to the edges, and delivers soft, blurred... Read More
Tamron launches 28-300mm F4-7.1 Di III VC VXD (Model A074) for Sony E-mount New Products 

Tamron launches 28-300mm F4-7.1 Di III VC VXD (Model A074) for Sony E-mount

Tamron announces the 28-300mm F4-7.1 Di III VC VXD (Model A074), a 10.7x all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras on Aug. 29, 2024, at $899 USD / $1,199 CAD. The TAMRON 28-300mm F4-7.1 VC covers from 28mm wide-angle to 300mm telephoto and weighs only 21.5 oz. (610g). The lens has the VXD (Voice-coil eXtreme-torque Drive) linear motor... Read More
TAMRON announces 50-300mm F/4.5-6.3 Di III VC VXD 6x telephoto zoom lens New Products 

TAMRON announces 50-300mm F/4.5-6.3 Di III VC VXD 6x telephoto zoom lens

Tamron launched the 50-300mm F/4.5-6.3 Di III VC VXD (Model A069), a 6x telephoto zoom lens, starting at 50mm on the wide end for added versatility, for Sony E-mount full-frame mirrorless cameras on June 27, 2024, at $799 USD / $1,099 CAD. The 50-300mm F4.5-6.3 VC features an extremely compact size with a length of just 5.9” (150mm) and a... Read More
Sony Electronics announces compact FE 16-25mm F2.8 G zoom lens New Products 

Sony Electronics announces compact FE 16-25mm F2.8 G zoom lens

Sony Electronics announced the FE 16-25mm F2.8 G (SEL1625G), a large-aperture wide-angle zoom lens compatible with Sony’s α (Alpha) E-mount cameras. The FE 16-25mm F2.8 G is the smallest and lightest constant F2.8 zoom lens produced by Sony. The FE 16-25mm F2.8 G features a width of 74.8mm (about 2.94 in), length of 91.4mm (about 3.58 in), filter diameter of... Read More
Sony launches industrial strength E-mount camera, ILX-LR1 New Products 

Sony launches industrial strength E-mount camera, ILX-LR1

Sony Electronics launched the new ILX-LR1, an interchangeable lens camera designed for industrial use with an approximately 61 megapixel 35mm full-frame image sensor. The camera is suited inspection, investigation, surveying, and mapping by drone, the company said. The new ILX-LR1 is expected to be available at the end of November through Sony and a variety of Sony’s authorized dealers for body only:... Read More
Tamron launches two lenses for Sony E-mount News 

Tamron launches two lenses for Sony E-mount

Tamron USA launched two Sony E-mount full-frame lenses: 150-500mm F/5-6.7 Di III VC VXD (Model A057), an ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, and the 11-20mm F/2.8 Di III-A RXD (Model B060), a fast-aperture ultra-wide-angle zoom lens. The 150-500mm F5-6.7, available on June 10, for $1,399, is Tamron’s first ultra-telephoto zoom lens for full-frame mirrorless cameras that... Read More
Tamron launches 17-70mm F/2.8 lens for Sony E-mount New Products 

Tamron launches 17-70mm F/2.8 lens for Sony E-mount

Tamron announces the launch of the $799 17-70mm F/2.8 Di III-A  VC RXD (Model B070), a high-speed standard zoom lens for Sony E-mount APS-C mirrorless cameras on Jan. 14, 2021. (Due to the current global health crisis, the release date or product supply schedule could change.) The 17-70mm F2.8 is Tamron’s first high-speed zoom lens for mirrorless cameras with APS-C... Read More
Tamron announces three prime lenses for Sony; development of high-speed telephoto News 

Tamron announces three prime lenses for Sony; development of high-speed telephoto

Tamron launched three prime lenses for Sony E-mount full-frame mirrorless cameras: 20mm F/2.8 Di III OSD M1:2 (Model F050), 24mm F/2.8 Di III OSD M1:2 (Model F051), and 35mm F/2.8 Di III OSD M1:2 (Model F053). The 24mm and 35mm lenses will be available on November 20th and the 20mm will be available in January 2020. All three lenses will... Read More
Sony Electronics introduces FE 35mm F1.8 lightweight prime New Products Press releases 

Sony Electronics introduces FE 35mm F1.8 lightweight prime

SAN DIEGO, July 9, 2019 /PRNewswire/ — Sony Electronics Inc. today announced the latest addition to its E-mount full-frame lens line-up with the introduction of the FE 35mm F1.8 wide-angle prime lens, model SEL35F18F. The compact dimensions and lightweight of this full-frame, large-aperture lens provide mobility and convenience for shooting a wide range of subjects, such as everyday snapshots, food photography, landscapes, night... Read More
Techart unveils Sony E to Nikon Z Autofocus adapter with a thickness of 2mm New Products Press releases 

Techart unveils Sony E to Nikon Z Autofocus adapter with a thickness of 2mm

Guangzhou China, Jun 20, 2019 – Techart, who has previously launched the first autofocus adapter for manual lenses, has unveiled another groundbreaking product, Techart Sony E to Nikon Z Autofocus Adapter (TZE-01). The new TZE-01 is the world’s first autofocus adapter that allows Sony E-mount lenses to retain the Automatic Focus functionality when used on Nikon Z6 and Z7 cameras.... Read More