Toys “R” Us Canada using Snapchat AR for holiday sales
Toys “R” Us Canada claims to be the first Canadian company to market the Snapchat Portal Lens, an AR experience allowing for interaction with some of the top toys for the 2019 holiday season. The experience is available anywhere and anytime through the Snapchat app.
“AR is a powerful new technology and we are excited to use it to improve the customer experience,” says Frank Juhasz, vice president of marketing and omnichannel innovation at Toys “R” Us Canada. “Through this partnership with Snapchat, we’re able to bring our toys and products to life in new ways. Canadians expect this type of innovation from great retailers and we’re happy to be leading the charge.”
When Snapchatters open the lens, a 3D Geoffrey the Giraffe will appear and guide users to walk through the magical ‘maple leaf’ Toys “R” Us Portal.
“Holiday shopping has never been more fun for Canadians,” says Matthew Shore, lead creative strategist at Snapchat. “As Snapchatters walk through the augmented reality store, the toys around them come to life. When the lens is accessed via Snapchat’s Lens Carousel, Snapchatters will have the ability to ‘swipe up’ and buy their favourite toys via the Toys “R” Us Canada website.”
Furthering the shopping experience, Toys “R” Us will also launch two additional Snapchat lenses: a gamified lens letting Snapchatters collect Geoffrey the Giraffes for a shareable picture with the mascot, as well as a Marker Tech-powered Lens showing Geoffrey jump right off the cover of this year’s Toys “R” Us Holiday Toy Book.
The Snapcodes will be found in the Toys “R” Us Canada Holiday Toy Book. The lenses will also be available via the Snapchat Carousel and Snap Ads within the Snapchat application.
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